SEARCH ENGINE OPTIMIZATION
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SEO: SEO stands for search engine optimization , the main goal of SEO is expanding company’s visibility in organic search results page. SEO drives more visitors to the company’s website, increasing more number of conversions to the company which in fact leads to more revenue for the company. In simple terms what SEO is means, it’s a strategy when someone search for your product or service category, your website appears on SERP page. There are many ways to improve SEO of your website pages, search engine looks for keywords, title tags, image alt tags, back linking or inbound links. SEO also looks at website structure, designs, visitor behavior and other factors to determine how highly your page in ranked in SERP page. SEO main purpose is to make your website to appear on the first page of SERP page, and also ranking of the website. HOW SEO WORKS: SEO optimizes websites content, by conducting keyword research and by earning inbound links to increase contents r...