SEARCH ENGINE OPTIMIZATION


 

SEO:

SEO stands for search engine optimization, the main goal of SEO is expanding company’s visibility in organic search results page. SEO drives more visitors to the company’s website, increasing more number of conversions to the company which in fact leads to more revenue for the company.

In simple terms what SEO is means, it’s a strategy when someone search for your product or service category, your website appears on SERP page. There are many ways to improve SEO of your website pages, search engine looks for keywords, title tags, image alt tags, back linking or inbound links. SEO also looks at website structure, designs, visitor behavior and other factors to determine how highly your page in ranked in SERP page.

SEO main purpose is to make your website to appear on the first page of SERP page, and also ranking of the website.

 

HOW SEO WORKS:

SEO optimizes websites content, by conducting keyword research and by earning inbound links to increase contents ranking and website visibility.

Ranking: search engines used to determine where to place a particular web page in SERP, in SEP page ranking starts from zero to n number of pages for the search engine results for the query. A webpage can get rank for one position at a time. As the time passes, a website page ranking can change due to competition or change in the algorithm.

Visibility: Visibility means how prominent a particular domain in in the search engine results. Lower search visibility occurs when a domain isn’t visible for many relevant search queries whereas with higher search visibility. Both traffic and domain authority is responsible for higher visibility.

 

Major Benefits of SEO:

  • It gets more people to your website
  • It saves lot of money
  • It helps in increase of high quality web traffic and also helps in increasing organic discovery.
  • It also offers impressive ROI (Return on Investment)
  • SEO improves credibility and trust.
  • It is mainly focused on long term marketing strategy.

SEO is of 3 Major Parts

  1.          On Page SEO
  2.         Off Page SEO
  3.          Local SEO

What is On Page SEO?

On page means optimizing and controlling your website. On page Optimization aims to make website more valuable and also more usable to improve the ranking of webpages and higher visibility in search results such as google and other search engines.

Factors that includes in On Page SEO are:

  1.          URL
  2.         Title tag
  3.         Meta description
  4.         Heading tags
  5.          Alt tags
  6.          Keywords
  7.         Content
  8.          Speed
  9.         Internal linking
  10.          Images
  11.         Mobile-friendliness

 

Example of some on-page SEO action items include:

  •          Optimizing your title tags and Meta descriptions
  •          Writing in-depth, quality content
  •          Cleaning up your site’s code
  •         Streamlining your site’s navigation
  •          Speeding up your website  

 

What is Off Page SEO?

It describes optimization techniques which improves the ranking in Search Engine Result Pages.

Major factors in Off Page refers to:

1.      Link building

2.      Social media marketing

3.      Blogging

4.      Influence marketing

5.      Social book marking

 

For More Info Contact and Training on Search Engine Optimization 

Reach us@ :    https://nidmindia.com/

Address:

#152, 13th main, 1st cross, BTM Layout, 1st Stage, Near Udupi Garden Signal, Bangalore-560068.

Contact Us: +91 9611361147

Email: nidmindia@gmail.com,  info@nidmindia.com


Location: 152, 13th Main Rd, Aicobo Nagar, 1st Stage, BTM 1st Stage, Bengaluru, Karnataka 560029, India

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